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Marketing but make it human.

I'm Janelle. I take B2B products that are hard to explain and make them easy to remember.

Shopifynow
Ka-ching! ๐Ÿ’ธ New order #4821 ยท $248.00
Instagram5m
sarah.builds and 2,341 others liked your reel ๐Ÿ˜
TikTok18m
Your UGC ad hit 1.2M views ๐Ÿš€
HubSpot40m
Deal closed-won ยท $48,000 ๐ŸŽ‰
in
LinkedIn2m
Your post just passed 100,000 impressions ๐Ÿ”ฅ
Stripe12m
Payout of $12,480.00 is on its way ๐Ÿค‘
Gmail25m
Re: Proposal โ€” "Let's do it!" ๐Ÿ™Œ
Google Calendar1h
New demo booked ยท Thursday 10:00 ๐Ÿ—“๏ธ
2481920impressions and counting
Janelle Cardozo
Hi, it's me ๐Ÿ‘‹
Janelle here

I got bored of marketing that sounds like marketing. So I stopped writing it. Now I help brands sound like people.

Customers are easy. Fans who pick you over everyone else take real work. That's the work I do.

What I do. โœจ

Strategy ยท by me ๐Ÿง 
All services โ†’
Build ยท with my team ๐Ÿ› ๏ธ
Need it built too? My team's got you.

Same brain behind the strategy, plus my designers, developers and community managers.

How it works. ๐Ÿ—บ๏ธ

Dora has the map. I have the plan, and you won't have to shout it three times. ๐Ÿ—บ๏ธ

01
Say hi.
A 20-minute call. You tell me what you're building and where it's stuck. I tell you honestly if I can help.
02
Get the plan.
I audit what you have and map the strategy.
03
Take off.
We ship the content, the UGC and the campaigns.

The receipts. ๐Ÿงพ

LinkedIn ยท 90 days
2.4M
Impressions on a founder account, 300 to 18k followers.
UGC ยท Q2
3.1ร—
Click-through rate vs. brand-made ads.
Paid ยท 1 quarter
โˆ’38%
Lower cost per acquisition for a B2B SaaS.
Kind words ๐Ÿ’Œ

Don't take my word for it.

โ˜…โ˜…โ˜…โ˜…โ˜…Trusted by 70+ businesses across the US, UK and Europe
โ˜…โ˜…โ˜…โ˜…โ˜…CLIENT ยท LINKEDIN

Janelle is one of the most skilled and insightful strategists and copywriters I've had the privilege of working with. Her ability to take complex, abstract, or technical subject matter and distill it into clear, compelling messaging is remarkable. She brings sharp strategic thinking, flawless execution, and a deep understanding of audience psychology to every project.

Beyond her talent, Janelle is a joy to collaborate with. She is dependable, thoughtful, and genuinely invested in delivering great work. She has become one of our agency's go-to partners for strategic copywriting, and we consider her a core part of our extended team. Janelle is truly a once-in-a-generation talent, and we're excited to continue the collaboration.

Josh Meyer
Founder & CEO, Fintech Digitalยฎ
โ˜…โ˜…โ˜…โ˜…โ˜…LINKEDIN

Janelle brings a high level of creativity, ingenuity, and attention to detail in how she assesses, leads, creates, manages, and ultimately delivers on projects. I've had the pleasure of working with Janelle on various complex projects for multi-million and multi-billion clientele in Tech, B2B, SaaS, Healthcare, IT, Government, Crypto, Entertainment, and more, as well as service-based and the private sector.

She has always delivered client projects on time, and her communication from start to finish is superb. We handle clients globally in different time zones, juggling multiple projects, change in project scopes, deadlines, or client needs, so it's great to have someone who can navigate all that and consistently deliver high-quality outputs, outcomes, and results.

From creative briefs to short-form and long-form blogs to case studies to website copy and landing pages to social media campaigns to newsletters and email sequences to sales and marketing copywriting and more, Janelle has done for clients and us with so much depth, versatility, precision, and success.

Her efforts have helped 4x our business, has contributed to one of our clients locking in a multi-million dollar deal with the government and another being acquired, and has resulted in a boost in engagement, searchability, leads, conversions, and profitability for clients.

It truly is a pleasure and joy to work with someone of Janelle's caliber and what she brings to the table. She's excellent at working autonomously and as part of a global team providing great insights, good judgment, and has a way of cutting through requests layered in ambiguity and still providing high-quality deliverables that capture the essence, tone, story, and intent to drive toward the goal.

Troy Sandidge
Strategy Hackerยฎ, Keynote Speaker, 4x CMO
โ˜…โ˜…โ˜…โ˜…โ˜…LINKEDIN

I've had the pleasure of working with Janelle, and I can't recommend her enough!

She's a FANTASTIC and very responsive creative strategist who knows how to gather and create a high level of creativity along with all the important details for our clients' video editing projects.

Her focus on storytelling in UGC script writing is TOP-TIER, and she handles everything from scripts to B-rolls, A-rolls, and engaging hooks for influencers with ease.

Thanks to her WELL-ORGANIZED BRIEFINGS, I always have a clear understanding of what the video brand projects are about, making my creative editing work smoother and more enjoyable.

Janelle has truly been an invaluable member of the team, and I'm grateful to work with her!

Rogiemar Gargao
Senior Video Editor, UGC & E-commerce Advertising
โ˜…โ˜…โ˜…โ˜…โ˜…LINKEDIN

It was such a pleasure witnessing Janelle work! We are both copywriters but I learned so much from her.

Janelle is very proactive, hard working and passionate about what she does. She's always looking for new ways to improve processes or work and the work itself.

Her quality of work is flawless! We worked together at BM Digital as creative copywriters and Janelle's briefs always delivered Meta Ads with a high ROAS.

Outside of work her ambition is unwavering, she is driven and constantly inspired. Having Janelle on your team will show proven results and huge growth for the company.

With a strong work ethic and urge to keep growing I have no doubt that Janelle will do amazing things anywhere she goes!

Shauneez Rigney
Content Specialist
โ˜…โ˜…โ˜…โ˜…โ˜…CLIENT

Janelle has proven time and time again that she's one of the best writers out there. I use her services whenever I need any copy. Specifically for landing page/conversion optimization. She's quick, responsive, and easy to work with. Not to mention nails the tone I'm going for every time. Thank you Janelle!

Janelle is very patient, talented, and experienced. She knows what she's doing and exactly how to do it. She provides great insights and best of all works with Figma!! High Recommend.

Edu Rigonato
Taurist
โ˜…โ˜…โ˜…โ˜…โ˜…CLIENT

Had a great experience working with Janelle. Her experience and professionalism helped us in several successful UGC campaigns. Thanks again Janelle!

James
Gage Beasley
โ˜…โ˜…โ˜…โ˜…โ˜…CLIENT

Janelle is absolutely amazing. Even though she first came in to help us with copywriting, she shortly converted into an amazing Creative Strategist. We could not recommend her enough. I hope we'll have new projects to work on together in the future!

BM Digital
Agency client
โ˜…โ˜…โ˜…โ˜…โ˜…CLIENT

I had the privilege of working with Janelle, an extraordinary marketing professional with an unparalleled talent for crafting compelling content.

I wholeheartedly recommend Janelle to anyone seeking a marketing expert who can elevate their brand with unparalleled storytelling. I look forward to the day when I can once again collaborate with her and benefit from her invaluable contributions to my marketing endeavors.

Luka Sulhadonik
Quipnex
Swipe for more โ†’

Supporting women in tech ๐Ÿ’–

Women in tech build the products, lead the teams and fix the problems nobody else wants to touch. And still get a fraction of the airtime (and the funding). I want to change that, one launch at a time. Every month, I give one free strategy session to a woman-led startup.

Apply for a session โ†’

Off the clock. ๐Ÿ“ธ

Shoots, events, desk chaos and a lot of jiu-jitsu ๐Ÿฅ‹ The human behind the marketing.

Janelle, off the clock
Janelle, off the clock
Janelle, off the clock
Janelle, off the clock

Free ebooks.

COMING SOON ๐Ÿ‘€
The UGC brief
How to brief creators so the content actually sells.
Founder LinkedIn playbook
Post like a person without spending all day on it.
B2B copy, minus the beige
Make technical products sound human.
My publication
tbmp.
Honest marketing advice for 4,000+ marketers and founders. Tuesdays and Fridays.
Subscribe free โ†’
Podcast ยท coming soon ๐ŸŽ™๏ธ
The tbmp. podcast
Honest conversations with marketers and founders. Coming soon, get on the list ๐ŸŽง
Notify me โ†’

Don't be shy, say hi. ๐Ÿ‘‹

Here's your boarding pass to marketing that sounds like a person.

janelle cardoz BOARDING PASS
โœˆ๏ธ
Cleared for take-off.

Thanks for saying hi! I'll be in your inbox within 2 working days, usually sooner ๐Ÿ’–